LIVE IN BEAUTY, THRIVE IN BUSINESS

An innovative one-of-a-kind certification program that brings together all the elements of botanical beauty success along with best-in-class business expertise all in a live, hands-on intensive. Learn the skills and the tools needed to grow your business from concept to counter and develop a winning business strategy, while setting the foundation for a sustainable and growth-focused infrastructure. 

Designed for anyone serious about bringing the connection between beauty and wellness to life through their own artisan, plant-based skin care business. This robust 110-hour program will offer you both the natural product formulation expertise and the business tools to make it all happen.

A course uniquely qualified to nurture both plant and business intelligence.   

This course will cover:      

  • Plant knowledge
  • Distribution, branding and marketing
  • Natural beauty trends in the global beauty industry
  • Cosmetic regulations and certifications
  • Business strategy and development
  • Sales, distribution and branding for natural beauty brands
  • Crash course in digital marketing
  • Public relations strategy and navigating beauty media
  • How to position your brand for retail success
  • Formulation in a hands-on, interactive beauty lab
  • Oil based ingredients and formulations
  • Gels and toners
  • Exfoliants: scrubs and masks
  • Emulsions: creams and lotions
  • Cleansers: surfactants

Are you ready to make your passion your business? 

Do you want to strengthen your plant knowledge and learn how to create a safe, effective and stable product? 

Are you eager to learn how to position your brand for success, pitch retailers, and navigate the beauty media? 

Eager to leverage current beauty trends for your natural product formulation? 

Do you need a crash course in digital marketing in order to promote and sell your product?  


“I loved the environment. Everyone is so excited and it’s a nice opportunity to expand your network. They’re very unique, interesting people, but we all share the same passion; we’re all growing together. And Amy is a great, nurturing teacher; she sends you out to explore the world on your own, but gives you the support to do it. Studying at NYIOA has completely changed my practice; I learned a lot of really valuable things. Now, I’m really confident, and everything I do is really thoughtful, with science to back it up. “ - Justin Wertz, Teacher & Founder, Wertz All-Natural Grooming and Skincare Products

Program structure | HOURS | PAYMENT OPTIONS

Purchase individual courses, modules or the whole Executive Entrepreneur Program!

MODULE I : EXECUTIVE ENTREPRENEUR SEMINAR SERIES | $1595  
45 Hours of business seminars taught by industry experts, influencers and thought leaders
Starting Thursday, April 20th 2017
BONUS :  
Total savings of 23%!!
$50 credit towards ingredient purchases
NYIOA tote bag + apron

 



SOLD OUT

MODULE II : BOTANICAL BEAUTY FORMULATION COURSE | $2239
65 Hours | 8 full days in June
Starting Monday, June 19th 2017
BONUS:
Total savings of 25%!!
$50 credit towards ingredient purchases
NYIOA tote bag + apron







Payment Plan available with $950 non-refundable deposit!

MODULE I + II : FULL PACKAGE NYIOA EXECUTIVE ENTREPRENEUR PROGRAM | $3795
BONUS:
Total savings of 25%!!
FREE Orientation Class Wednesday April 19 from 6:30 pm - 8:00 pm EST
$100 credit towards ingredient purchases
Access to the EEP Closed Facebook Group to connect with the community and get on-going access to support and FAQs
1-on-1 one hour coaching session with NYIOA Founder and Executive Director, Amy Galper
NYIOA tote bag + apron
Special gift of beauty mixing tools

SOLD OUT

 
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Coming from out of town? Don't know where to stay? Sign up for our Executive Entrepreneur Program and get a discount when booking with The Standard Hotel!


MODULE ONE:  The NYIOA Executive Entrepreneur seminar Series

FOCUSING ON THE BUSINESS OF BEAUTY

PURCHASE full business series: $1595 - OR - per class: $199 - $699

BONUS WITH FULL MODULE ONE PURCHASE: 
Total savings of 23%!!
$50 credit towards ingredient purchases
NYIOA tote bag + apron


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Executive Entrepreneur Seminar Series: 1

COSMETIC REGULATIONS AND CERTIFICATIONS

Make sure your products are compliant with the FDA

Thursday, April 20 | 9:30 am - 4:30 pm EST
Friday, April 21 | 9:30 am - 4:30 pm EST

$699

Learn how to protect your business and become a better manufacturer at this all-day workshop! Under Gay's expert tutelage, you will learn how to make sure your brand is safe, compliant and ready to be shared with the world. This course will cover the basics of GMP (Good Manufacturing Practice) and will include the following instructions:  

  • Testing finished products
  • Legal and brand responsibilities
  • FDA regulations and compliance
  • Gaining USDA Organic Certification
  • Documentation and the record-keeping needed to ensure GMP
  • Estimated costs

Instructor:  Gay Timmons, Founder of Oh Oh Organic, the only cosmetic ingredient distributor in North America solely dedicated to the sale of measurably sustainable ingredients.  An organic industry veteran for over 40 years, Gay provides consulting to brands that want to get certified.


Executive Entrepreneur Seminar Series: 2

Business Strategy and Development

Wednesday, April 26 | 6:30 pm - 9:30 pm EST

$199

This seminar will focus on the nuts and bolts of setting up a business and creating a plan and a strategy that will point you toward success. Learn the skills and the tools needed to grow your business from concept to counter and develop a winning business strategy, while setting the foundation for a sustainable and growth-focused infrastructure. Topics will include:

  • Choosing the right business entity
  • What's needed in a business plan
  • Various funding options
  • Strategic partnerships
  • How to create new business opportunities

Instructor: Francesca Jewels is a lawyer, certified public accountant and holds an MBA from Syracuse University. For the past ten years, Ms. Jewels has invested in an early stage skincare companies, advising and assisting in their growth. Prior to that, Ms. Jewels practiced finance and law in several high technology firms.


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Executive Entrepreneur Seminar Series: 3

SALES, DISTRIBUTION AND BRANDING FOR NATURAL BEAUTY BRANDS

Sunday, April 30 | 10:00 am - 4:30 pm EST

$399

Creating a beauty brand is just the beginning. Learn how to make your brand the next retail success story, from the most basic items every brand needs, to the details around the most complex transactions. Once ready to launch, every brand owner is faced with important decisions. This class covers the big how-to’s, including:

  • Retail partnerships and placements
  • Negotiating retailer deals; handling product launches
  • Negotiating wholesale agreements and distribution
  • How to make sure their brand becomes a top performer and how to
  • Branding, Pricing and build the right team for success.  

Instructor:  Leilah Mundt, Founder and CEO of Creme Collective, A beauty and wellness brand management agency that represents the industry’s most exceptional brands to retailers nationwide.


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Executive Entrepreneur Seminar Series: 4

Current Trends in the Global Beauty Industry

Wednesday, May 3 | 6:30 pm - 9:30 pm EST

$199

When deciding what beauty product to formulate and sell, it's important to understand the nuances of the market and the needs of your specific consumer. Be better prepared and inspired to meet the challenges the future holds for your aromatic ideas! This class will explore:

  • Current trends within the "Natural" sector
  • Emerging global beauty trends
  • Defining your niche based on research
  • Points of brand differentiation
  • Products that are relevant and in demand--and how to make them work for you.

Instructor: Sam Cheow, Chief Product Accelerator at L’Oreal, Vice President of Trends, Innovation and Incubation.


Executive Entrepreneur Seminar Series: 5

CRASH COURSE IN DIGITAL MARKETING

Wednesday, May 10 | 6:30 pm - 9:30 pm EST

$199

Learn how use digital to develop and sell your product. This crash course will teach you how to reach the customers you want, design effective marketing communication, and drive sales. 

Key takeaways:

  • Define your story
  • Identify your niche, define your target and learn how to reach them online
  • Learn the vital steps to launch your product digitally  
  • Create your digital marketing offer; includes copywriting tips
  • Develop a marketing strategy to reach your customers through digital and social media including, Facebook, Email and search engine marketing
  • List of resources to help you get started

Instructor:  Jill Griffin, former Executive Vice President, Managing Director, Creative Strategy & Content for Publicis Media Groupe, is an authority on strategy, digital marketing, content creation, product launches, social media and program development.


Executive Entrepreneur Seminar Series: 6

GETTING NOTICED: NAVIGATING BEAUTY MEDIA

Wednesday, May 24 | 6:30 pm - 9:30 pm EST

$199

Learn how to introduce your products and work with major media outlets. We will discuss:

  • PR representation
  • How to get discovered organically
  • Media kit development
  • What it takes to get featured in a major publication or website
  • What you need to ask and know if your product is being featured
  • How influencers can fit into your plan to garner attention for your products

Instructor:  Jessica Chia, Senior Beauty Editor at Allure and a level one certified aromatherapist. She has held beauty editor roles at both Women’s Health and Prevention magazines, and been named to Folio magazine’s 2016 30 under 30 list, which recognizes media’s brightest talents.


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Executive Entrepreneur Seminar Series: 7

How to position your brand for retail success

Wednesday, June 7 | 6:30 pm - 9:30 pm EST

$199

The retail beauty space is extremely saturated with compelling and beautiful brands. Learning how to merchandise and position your brand is vital for success. This class will cover:

  • What are buyers looking for from prestigious beauty boutiques and retail outlets?
  • How do you stand out from your competitors
  • Landing the first meeting
  • Proper etiquette and protocols
  • Product submissions process
  • Sustaining relationships with retailers

Instructor:  Annie Jackson, Vice President of Credo Beauty. A merchant and marketer with more than 20 years of experience and a track record for driving successful specialty retail businesses across multiple brands and channels. Prior to Credo, Jackson was Director of Product Marketing for Benefit Cosmetics.


MODULE TWO: BOTANICAL BEAUTY FORMULATION COURSE

 PURCHASE FULL BOTANICAL BEAUTY FORMULATION COURSE: $2239 - OR - $399 - $699 per class

BONUS WITH FULL MODULE TWO PURCHASE: 
Total Savings of 25%!!
$50 credit towards ingredient purchases
NYIOA tote bag + apron


OIL BASED INGREDIENTS AND FORMULATIONS

Monday, June 19 + Tuesday, June 20 2017 | 9:30 am - 5:00 pm EST

$699

  • In-depth exploration of oil based ingredients: over 30+ vegetable oils, herbal oils, butters and waxes
  • Formulation focus and hands on practice making balms, salves, butters, body and face oils and lip balms
  • Learn how to use antioxidants to stabilize shelf life
  • Learn proper equipment and tools
  • Practice GMPs and record keeping
Quantity:
Register

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GELS AND TONERS

Wednesday, June 21 2017 | 9:30 am - 5:00 pm EST

$399

  • In-depth exploration of aqueous formulations for making gels and toners
  • Exploration of gums and thickeners as ingredients, including hydrosols and humectants
  • Formulate eye gels, serums and toners
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems and pH testing
Quantity:
Register

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EXFOLIANTS: SCRUBS AND MASKS

Thursday, June 22 2017 | 9:30 am - 5:00 pm EST

$399

  • In-depth exploration of exfoliants and masks as ingredients
  • Focus on powders:  fruit, vegetable, herbal and grain
  • Focus on salts and clays
  • Formulate scrubs and masks
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems
Quantity:
Register

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EMULSIONS: CREAMS AND LOTIONS

Friday, June 23 2017 | 9:30 am - 5:00 pm EST

$399

  • Learn the art and craft of formulating a cream 
  • Focus on water and oil components
  • Focus emulsifiers
  • Focus on preservatives
  • Lean both cold and heated emulsifications
  • Practice GMPs
  • Stability testing, pH testing
Register

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CLEANSERS: SURFACTANTS

Tuesday, June 27 2017 | 9:30 am - 5:00 pm EST

$399

  • In-depth exploration of various surfactants as ingredients
  • Focus on formulating oil cleansers
  • Focus on formulating aqueous cleansers
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems
Quantity:
Register

PRACTICE LAB

Wednesday, June 28 + Thursday, 29 2017 | 9:30 am - 5:00 pm EST

Value of $699

2 Days of Practice Lab and reviewing and adjusting formulations.
Available only with full package purchase.


Refund and Cancellation Policy

 Once you register, 50% of your  tuition is immediately processed as a non-refundable deposit to hold your place in the program. If circumstances arise and you are no longer able to attend the course, you must notify us in writing 3 weeks prior to the course start date and you will be issued a refund for the remaining 50%. No refunds within three weeks of the course start date.