LIVE IN BEAUTY, THRIVE IN BUSINESS

An innovative one-of-a-kind certification program that brings together all the elements of botanical beauty success along with best-in-class business expertise all in a live, hands-on intensive. Learn the skills and the tools needed to grow your business from concept to counter and develop a winning business strategy, while setting the foundation for a sustainable and growth-focused infrastructure. 

Designed for anyone serious about bringing the connection between beauty and wellness to life through their own artisan, plant-based skin care business. This robust 110-hour program will offer you both the natural product formulation expertise and the business tools to make it all happen.

A course uniquely qualified to nurture both plant and business intelligence.   

ALL NEW DATES WILL BE POSTED SOON! KEEP AN EYE OUR CALENDAR.

This course will cover:      

  • Plant knowledge
  • Distribution, branding and marketing
  • Natural beauty trends in the global beauty industry
  • Cosmetic regulations and certifications
  • Business strategy and development
  • Sales, distribution and branding for natural beauty brands
  • Crash course in digital marketing
  • Public relations strategy and navigating beauty media
  • How to position your brand for retail success
  • Formulation in a hands-on, interactive beauty lab
  • Oil based ingredients and formulations
  • Gels and toners
  • Exfoliants: scrubs and masks
  • Emulsions: creams and lotions
  • Cleansers: surfactants

Are you ready to make your passion your business? 

Do you want to strengthen your plant knowledge and learn how to create a safe, effective and stable product? 

Are you eager to learn how to position your brand for success, pitch retailers, and navigate the beauty media? 

Eager to leverage current beauty trends for your natural product formulation? 

Do you need a crash course in digital marketing in order to promote and sell your product?  


“I loved the environment. Everyone is so excited and it’s a nice opportunity to expand your network. They’re very unique, interesting people, but we all share the same passion; we’re all growing together. And Amy is a great, nurturing teacher; she sends you out to explore the world on your own, but gives you the support to do it. Studying at NYIOA has completely changed my practice; I learned a lot of really valuable things. Now, I’m really confident, and everything I do is really thoughtful, with science to back it up. “ - Justin Wertz, Teacher & Founder, Wertz All-Natural Grooming and Skincare Products

Program structure | HOURS | PAYMENT OPTIONS

Purchase individual courses, modules or the whole Executive Entrepreneur Program!

MODULE I : BOTANICAL BEAUTY FORMULATION COURSE
80 Hours | 10 full days
Sunday, March 11th - Thursday, March 15th +
Sunday, March 18th - Thursday, March 24rd
9:30 am - 5:00 pm EST every day
 

 

MODULE II : EXECUTIVE ENTREPRENEUR SEMINAR SERIES
45 Hours of business seminars taught by industry experts, influencers and thought leaders.
Wednesday evenings and Sundays in April


 

MODULE I + II : FULL PACKAGE NYIOA EXECUTIVE ENTREPRENEUR PROGRAM
BONUS:
FREE Orientation Class
Access to the EEP Closed Facebook Group to connect with the community and get on-going access to support and FAQs
1-on-1 one hour coaching session with NYIOA Founder and Executive Director, Amy Galper

 
 

Coming from out of town? Don't know where to stay? Sign up for our Executive Entrepreneur Program and get a discount when booking with The Standard Hotel!


MODULE One: BOTANICAL BEAUTY FORMULATION COURSE

 PURCHASE FULL BOTANICAL BEAUTY FORMULATION COURSE

Sundays - Thursdays, March 11th - 15th + 18th - 23rd, 2018 | 9:30 am - 5:00 pm EST


OIL BASED INGREDIENTS AND FORMULATIONS

 

  • In-depth exploration of oil based ingredients: over 30+ vegetable oils, herbal oils, butters and waxes
  • Formulation focus and hands on practice making balms, salves, butters, body and face oils and lip balms
  • Learn how to use antioxidants to stabilize shelf life
  • Learn proper equipment and tools
  • Practice GMPs and record keeping

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GELS AND TONERS

 

  • In-depth exploration of aqueous formulations for making gels and toners
  • Exploration of gums and thickeners as ingredients, including hydrosols and humectants
  • Formulate eye gels, serums and toners
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems and pH testing

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EXFOLIANTS: SCRUBS AND MASKS

 

  • In-depth exploration of exfoliants and masks as ingredients
  • Focus on powders:  fruit, vegetable, herbal and grain
  • Focus on salts and clays
  • Formulate scrubs and masks
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems

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EMULSIONS: CREAMS AND LOTIONS

 

  • Learn the art and craft of formulating a cream 
  • Focus on water and oil components
  • Focus emulsifiers
  • Focus on preservatives
  • Lean both cold and heated emulsifications
  • Practice GMPs
  • Stability testing, pH testing

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CLEANSERS: SURFACTANTS

 

  • In-depth exploration of various surfactants as ingredients
  • Focus on formulating oil cleansers
  • Focus on formulating aqueous cleansers
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems

PRACTICE LAB

2 Days of Practice Lab and reviewing and adjusting formulations.
Available only with full package purchase.

Thursdays, March 15th + 23rd | 9:30 am - 5:00 pm EST


MODULE Two:  The NYIOA Executive Entrepreneur seminar Series

FOCUSING ON THE BUSINESS OF BEAUTY

Wednesdays + Sundays in April, 2018


Executive Entrepreneur Seminar Series: 1

TOPIC | TBA

Wednesday, April 4th | 6:40 pm - 9:30 pm EST


Executive Entrepreneur Seminar Series: 2

Business Strategy and Development

Sunday, April 8th | 9:30 am - 5:00 pm

This seminar will focus on the nuts and bolts of setting up a business and creating a plan and a strategy that will point you toward success. Learn the skills and the tools needed to grow your business from concept to counter and develop a winning business strategy, while setting the foundation for a sustainable and growth-focused infrastructure. Topics will include:

  • Choosing the right business entity
  • What's needed in a business plan
  • Various funding options
  • Strategic partnerships
  • How to create new business opportunities

Instructor: Francesca Jewels is a lawyer, certified public accountant and holds an MBA from Syracuse University. For the past ten years, Ms. Jewels has invested in an early stage skincare companies, advising and assisting in their growth. Prior to that, Ms. Jewels practiced finance and law in several high technology firms.


Executive Entrepreneur Seminar Series: 3

TOPIC | TBA

Wednesday, April 11th | 6:30 pm - 8:30 pm EST


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Executive Entrepreneur Seminar Series: 4

COSMETIC REGULATIONS AND CERTIFICATIONS

Make sure your products are compliant with the FDA

Sunday + Monday, April 15th + 16th | 9:30 am - 5:00 pm EST

 

Learn how to protect your business and become a better manufacturer at this all-day workshop! Under Gay's expert tutelage, you will learn how to make sure your brand is safe, compliant and ready to be shared with the world. This course will cover the basics of GMP (Good Manufacturing Practice) and will include the following instructions:  

  • Testing finished products
  • Legal and brand responsibilities
  • FDA regulations and compliance
  • Gaining USDA Organic Certification
  • Documentation and the record-keeping needed to ensure GMP
  • Estimated costs

Instructor:  Gay Timmons, Founder of Oh Oh Organic, the only cosmetic ingredient distributor in North America solely dedicated to the sale of measurably sustainable ingredients.  An organic industry veteran for over 40 years, Gay provides consulting to brands that want to get certified.


Executive Entrepreneur Seminar Series: 5

TOPIC | TBA

Wednesday, April 18th | 6:30 pm - 9:30 pm EST


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Executive Entrepreneur Seminar Series: 6

SALES, DISTRIBUTION AND BRANDING FOR NATURAL BEAUTY BRANDS

Sunday, April 22nd | 9:30 am - 5:00 pm EST

Creating a beauty brand is just the beginning. Learn how to make your brand the next retail success story, from the most basic items every brand needs, to the details around the most complex transactions. Once ready to launch, every brand owner is faced with important decisions. This class covers the big how-to’s, including:

  • Retail partnerships and placements
  • Negotiating retailer deals; handling product launches
  • Negotiating wholesale agreements and distribution
  • How to make sure their brand becomes a top performer and how to
  • Branding, Pricing and build the right team for success.  

Instructor:  Leilah Mundt, Founder and CEO of Creme Collective, A beauty and wellness brand management agency that represents the industry’s most exceptional brands to retailers nationwide.


Executive Entrepreneur Seminar Series: 7

TOPIC | TBA

Wednesday, April 25th | 6:30 pm - 9:30 pm EST



Refund and Cancellation Policy

 Once you register, 50% of your  tuition is immediately processed as a non-refundable deposit to hold your place in the program. If circumstances arise and you are no longer able to attend the course, you must notify us in writing 3 weeks prior to the course start date and you will be issued a refund for the remaining 50%. No refunds within three weeks of the course start date.