do you want to be a successful natural beauty entrepreneur?

Train with the best industry leaders, experts, master aromatherapists and formulators in one of the most renowned cities of the world. Live your dream, make a difference & share beauty. 

  • Be Ready To Launch Your Brand In Two Months
  • Create And formulate Your Hero Product

  • Master Good Manufacturing Practices

  • Rule Over Cosmetic Regulations

  • Build a Winning Business Plan

  • Make Your Branding Unforgetable

  • Get Noticed By The Media

  • Stay On Top of Global Beauty Trends

botanicalbodycare.jpg
“The NYIOA EEP was an amazing foundation for industry knowledge and access to the top beauty professionals in the world. The investment in this course helped me navigate the necessary steps to start a plant based brand in the most efficient and focused way.” - Liz P

Program structure | HOURS | PAYMENT OPTIONS

Purchase individual courses, modules or the whole Executive Entrepreneur Program!

Formulating-Botanical-Body-Care.jpg

MODULE I : BOTANICAL BEAUTY FORMULATION COURSE

$3050 | Valued at $3595

Sunday, March 11th - Friday, March 16th +
Sunday, March 18th - Friday, March 23rd, 2018
9:30 am - 5:00 pm EST every day

120 Hours | 10 full days - an added 55 hours from last year!

BONUS:

  • One-day Skin course
  • Two full-day Practice Labs
  • Aromatic Studies organic cotton Fair Trade Tote bag

 

Business Owner.jpg

MODULE II : EXECUTIVE ENTREPRENEUR SEMINAR SERIES

$2400 | Valued at $2842

Wednesday evenings and Sundays in April and May, 2018

47 Hours of business seminars taught by industry experts, influencers and thought leaders. 8 extra hours from last year!

BONUS:

  • Aromatic Studies organic cotton Fair Trade Tote bag
Photo by JackF/iStock / Getty Images

MODULE I + II : FULL PACKAGE NYIOA EXECUTIVE ENTREPRENEUR PROGRAM

$5150 | Valued at $6437

167 Hours total - Now with an additional 63 hours added!

BONUS:

  • One-day Skin Course
  • Two full-day Practice Labs
  • Access to the EEP Closed Facebook Group to connect with the community and get on-going access to support and FAQs
  • New York Institute of Aromatic Studies-issued digital badge credential, for successful completion of full course!
  • Aromatic Studies organic cotton Fair Trade Tote bag and Apron
Type:
Quantity:
Register
Type:
Quantity:
Register
Type:
Quantity:
Register

MODULE One: BOTANICAL BEAUTY FORMULATION COURSE

 PURCHASE FULL MODULE ONE: BOTANICAL BEAUTY FORMULATION COURSE

Sundays - Fridays, March 11th - 16th + 18th - 23rd, 2018 | 9:30 am - 5:00 pm EST

120 Hours | 10 full days

$3050 | Valued at $3595

BONUS:
One-day Skin course
Two full-day Practice Labs
Aromatic Studies organic cotton Fair Trade Tote bag


bodycourse_ears-2.jpg

Understanding the SKIN

Sunday, March 11th 2018 | 9:30 am - 5:00 pm EST
*Available only with Full Package or Module 1 Package purchases.

       With Amy Galper

  • Learn how the skin works in order to be better product formulators
  • Master 30+ base ingredients that are most beneficial for the skin
  • In depth look at skin anatomy and functions
  • Which essential oils are best for skin care
  • Formulate for different skin types, issues and balances

OIL BASED INGREDIENTS AND FORMULATIONS

Monday, March 12th - Tuesday, March 13th 2018 | 9:30 am - 5:00 pm EST
$799 

       With Amy Galper

  • In-depth exploration of oil based ingredients: over 30+ vegetable oils, herbal oils, butters and waxes
  • Formulation focus and hands on practice making balms, salves, butters, body and face oils and lip balms
  • Learn how to use antioxidants to stabilize shelf life
  • Learn proper equipment and tools
  • Practice GMPs and record keeping
Quantity:
Register

Gel.jpg

GELS AND TONERS

Wednesday, March 14th - Thursday, March 15th 2018 | 9:30 am - 5:00 pm EST
$799

       With Amy Galper

  • In-depth exploration of aqueous formulations for making gels and toners
  • Exploration of gums and thickeners as ingredients, including hydrosols and humectants
  • Formulate eye gels, serums and toners
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems and pH testing
Quantity:
Register

Body Scrub.jpg

EXFOLIANTS: SCRUBS AND MASKS

Sunday, March 18th - Monday, March 19th 2018 | 9:30 am - 5:00 pm EST
$799

       With Amy Galper + Jade Shutes

  • In-depth exploration of exfoliants and masks as ingredients
  • Focus on powders:  fruit, vegetable, herbal and grain
  • Focus on salts and clays
  • Formulate scrubs and masks
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems
Quantity:
Register

EMULSIONS: CREAMS AND LOTIONS

Tuesday, March 20th - Wednesday, March 21st 2018 | 9:30 am - 5:00 pm EST
$799

       With Amy Galper + Jade Shutes

  • Learn the art and craft of formulating a cream 
  • Focus on water and oil components
  • Focus emulsifiers
  • Focus on preservatives
  • Lean both cold and heated emulsifications
  • Practice GMPs
  • Stability testing, pH testing
Quantity:
Register

bodycourse_water.jpg

CLEANSERS: SURFACTANTS

Thursday, March 22nd 2018 | 9:30 am - 5:00 pm EST
$399

       With Amy Galper

  • In-depth exploration of various surfactants as ingredients
  • Focus on formulating oil cleansers
  • Focus on formulating aqueous cleansers
  • Learn proper equipment and tools
  • Practice GMPs
  • Learn specific preservative systems
Quantity:
Register

Screen Shot 2017-09-29 at 12.06.49 PM.png

PRACTICE LAB

2 Days of Practice Lab and reviewing and adjusting formulations.
*Available only with Full Package or Module 1 Package purchases.

Fridays, March 16th + 23rd | 9:30 am - 5:00 pm EST


MODULE Two:  The NYIOA Executive Entrepreneur seminar Series

FOCUSING ON THE BUSINESS OF BEAUTY

47 Hours of business seminars taught by industry experts, influencers and thought leaders.

$2400 | Valued at $2842
Wednesday evenings and Sundays in April and May

BONUS:
Aromatic Studies organic cotton Fair Trade Tote bag


Sam Cheow.jpg

Executive Entrepreneur Seminar Series: 1

CURRENT TRENDS IN THE GLOBAL BEAUTY INDUSTRY

Wednesday, April 4th | 6:30 pm - 8:30 pm EST

$199

When deciding what beauty product to formulate and sell, it's important to understand the nuances of the market and the needs of your specific consumer. Be better prepared and inspired to meet the challenges the future holds for your aromatic ideas! This class will explore:

  • Current trends within the "Natural" sector
  • Emerging global beauty trends
  • Defining your niche based on research
  • Points of brand differentiation
  • Products that are relevant and in demand--and how to make them work for you.

Instructor: Sam Cheow, Chief Product Accelerator at L’Oreal, Vice President of Trends, Innovation and Incubation.

Quantity:
Register

Executive Entrepreneur Seminar Series: 2

Business Strategy and Development

Sunday, April 8th | 9:30 am - 5:00 pm EST

$459

This seminar will focus on the nuts and bolts of setting up a business and creating a plan and a strategy that will point you toward success. Learn the skills and the tools needed to grow your business from concept to counter and develop a winning business strategy, while setting the foundation for a sustainable and growth-focused infrastructure. Topics will include:

  • Choosing the right business entity
  • What's needed in a business plan
  • Various funding options
  • Strategic partnerships
  • How to create new business opportunities

Instructor: Francesca Jewels is a lawyer, certified public accountant and holds an MBA from Syracuse University. For the past ten years, Ms. Jewels has invested in an early stage skincare companies, advising and assisting in their growth. Prior to that, Ms. Jewels practiced finance and law in several high technology firms.

Quantity:
Register

image1.jpg

Executive Entrepreneur Seminar Series: 3

Crash Course In Beauty PR

Wednesday, April 11th | 6:30 pm - 9:30 pm EST

$199

Learn how to introduce your products and work with major media outlets. We will discuss:

  • PR representation; What it is, why you need it, and how to get it.
  • How to get discovered organically
  • Media kit development
  • What it takes to get featured in a major publication or website
  • What you need to ask and know if your product is being featured

Instructor Gianna Cesa is currently the Assistant Vice President at Behrman Communications, a forward-thinking public relations firm. She is an even split between chaos coordinator, problem solver and passionate publicist. Her expertise lies in relationship building and developing media strategies to assist brands, both large and small alike, penetrate the market and connect with their target audiences. 

Quantity:
Register

Gay Timmons.jpg

Executive Entrepreneur Seminar Series: 4

COSMETIC REGULATIONS AND CERTIFICATIONS

Make sure your products are compliant with the FDA

Sunday + Monday, April 15th + 16th | 9:30 am - 5:00 pm EST

$929

Learn how to protect your business and become a better manufacturer at this all-day workshop! Under Gay's expert tutelage, you will learn how to make sure your brand is safe, compliant and ready to be shared with the world. This course will cover the basics of GMP (Good Manufacturing Practice) and will include the following instructions:  

  • Testing finished products
  • Legal and brand responsibilities
  • FDA regulations and compliance
  • Gaining USDA Organic Certification
  • Documentation and the record-keeping needed to ensure GMP
  • Estimated costs

Instructor:  Gay Timmons, Founder of Oh Oh Organic, the only cosmetic ingredient distributor in North America solely dedicated to the sale of measurably sustainable ingredients.  An organic industry veteran for over 40 years, Gay provides consulting to brands that want to get certified.

Quantity:
Register

AJ Crop.jpg

Executive Entrepreneur Seminar Series: 5

How To Position Your Brand for Retail Success

Wednesday, April 18th | 6:30 pm - 9:30 pm EST

$199

The retail beauty space is extremely saturated with compelling and beautiful brands. Learning how to merchandise and position your brand is vital for success. This class will cover:

  • What are buyers looking for from prestigious beauty boutiques and retail outlets?
  • How do you stand out from your competitors
  • Landing the first meeting
  • Proper etiquette and protocols
  • Product submissions process
  • Sustaining relationships with retailers

Instructor:  Annie Jackson, Vice President of Credo Beauty. A merchant and marketer with more than 20 years of experience and a track record for driving successful specialty retail businesses across multiple brands and channels. Prior to Credo, Jackson was Director of Product Marketing for Benefit Cosmetics.

Quantity:
Register

Leilah Mundt.jpg

Executive Entrepreneur Seminar Series: 6

SALES, DISTRIBUTION AND BRANDING FOR NATURAL BEAUTY BRANDS

Sunday, April 22nd | 9:30 am - 5:00 pm EST

$459

Creating a beauty brand is just the beginning. Learn how to make your brand the next retail success story, from the most basic items every brand needs, to the details around the most complex transactions. Once ready to launch, every brand owner is faced with important decisions. This class covers the big how-to’s, including:

  • Retail partnerships and placements
  • Negotiating retailer deals; handling product launches
  • Negotiating wholesale agreements and distribution
  • How to make sure their brand becomes a top performer and how to
  • Branding, Pricing and build the right team for success.  

Instructor:  Leilah Mundt, Founder and CEO of Creme Collective, A beauty and wellness brand management agency that represents the industry’s most exceptional brands to retailers nationwide.

Quantity:
Register

Jill Griffin2.jpg

Executive Entrepreneur Seminar Series: 7

Crash Course in Digital Marketing

Wednesday, April 25th | 6:30 pm - 9:30 pm EST

$199

Learn how to use digital marketing to develop and launch your product. Digital marketing is a vital tool for researching, developing and launching your product. This crash course will teach you how to reach the customers you want while driving consumer purchase behavior.

Key takeaways:

  • Define your story
  • Identify your niche, define your target and learn how to reach them online
  • Learn the vital steps to launch your product digitally  
  • Create your digital marketing offer
  • Develop a marketing strategy to reach your customers through social media including, Facebook, Email and search engine marketing
  • List of resources to help you get started

Instructor:  Jill Griffin, the Executive Vice President, Managing Director, Creative Strategy & Content Solutions for Mediavest /Spark. She is an authority on marketing strategy, audience insights and development, content creation, product launches, social media, program design, and digital operations.

Quantity:
Register

static1.squarespace.jpg

Executive Entrepreneur Seminar Series: 7

Getting Noticed: Navigating Beauty Media

Wednesday, May 2nd | 6:30 pm - 9:30 pm EST

$199

Learn from one of New York City's leading beauty editors about how to grab the attention of top beauty media brands.

  • How to pitch to the media so you can be a retail success
  • Learn what beauty editors want
  • What's important - print, digital and influencers
  • Q&A with Megan Deem

Instructor: Megan Deem is a writer, editor, and consultant. She’s held senior positions at Elle, InStyle, and O, The Oprah Magazine. Her writing has appeared in publications such as ArchitecturalDigest.com, Cherry Bombe, Evening Standard, Glamour, Martha Stewart Weddings, The Wall Street Journal, and WSJ., among others. 

Quantity:
Register

Coming from out of town? Don't know where to stay? Sign up for our Executive Entrepreneur Program and get a discount when booking with The Standard Hotel!


Refund and Cancellation Policy

 Once you register, 50% of your  tuition is immediately processed as a non-refundable deposit to hold your place in the program. If circumstances arise and you are no longer able to attend the course, you must notify us in writing 3 weeks prior to the course start date and you will be issued a refund for the remaining 50%. No refunds within three weeks of the course start date.