How to Position Your Brand For Retail Success

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How to Position Your Brand For Retail Success



Wednesday, April 18th 2018 | 6:30 pm - 9:30 pm EST

The retail beauty space is extremely saturated with compelling and beautiful brands. Learning how to merchandise and position your brand is vital for success. This class will cover:

  • What are buyers looking for from prestigious beauty boutiques and retail outlets?
  • How do you stand out from your competitors
  • Landing the first meeting
  • Proper etiquette and protocols
  • Product submissions process
  • Sustaining relationships with retailers

Instructor:  Annie Jackson, Vice President of Credo Beauty. A merchant and marketer with more than 20 years of experience and a track record for driving successful specialty retail businesses across multiple brands and channels. Prior to Credo, Jackson was Director of Product Marketing for Benefit Cosmetics.