Wednesday, April 25th 2018 | 6:30 pm - 9:30 pm EST
When deciding what beauty product to formulate and sell, it's important to understand the nuances of the market and the needs of your specific consumer. Be better prepared and inspired to meet the challenges the future holds for your aromatic ideas! This class will explore:
- Current trends within the "Natural" sector
- Emerging global beauty trends
- Defining your niche based on research
- Points of brand differentiation
- Products that are relevant and in demand--and how to make them work for you.
Instructor: Claire McCormack is General Manager of Indie Beauty Media Group’s digital publication, Beauty Independent, and Director of Education and Thought Leadership for IBMG’s new entrepreneurial educational program, BeautyX Summit. Prior to joining IBMG Claire was a founding member of beauty e-commerce and content site Travel Beauty. Her writing has appeared in Huffington Post, Charlotte’s Book, Yahoo Beauty and more. She has an MBA in Management and Marketing from Fordham University.
This workshop is part of the Executive Entrepreneur Program. To learn more click here.