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PR 101 : Boutique PR Strategies for Aromatherapy Businesses

A two hour evening workshop with Nancy Trent, President and Founder of Trent and Company

The average consumer is saving more and spending less.  What can a new aromatherapy brand do to succeed?  Keep your products in the news, create a positively pre-disposed customer-base, enhance your relationships with retailers, motivate consumers to buy and keep your expenses down.

In this session you will:

  • Get PR tips for sell-in, sell-through and investors
  • Add value to a brand or product
  • Provide value-added support for retailers
  • Drive consumers to retailers
  • Attract investors before you need them