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Crash Course in Beauty PR


Wednesday, April 11th 2018 | 6:30 pm - 9:30 pm EST

Learn how to introduce your products and work with major media outlets. We will discuss:

  • PR representation; What it is, why you need it, and how to get it.
  • How to get discovered organically
  • Media kit development
  • What it takes to get featured in a major publication or website
  • What you need to ask and know if your product is being featured

Instructor Gianna Cesa is currently the Assistant Vice President at Behrman Communications. She is an even split between chaos coordinator, problem solver and passionate publicist. Behrman Communications is a forward-thinking public relations firm that specializes in brand building. 

This workshop is part of the Executive Entrepreneur Program. To learn more click here.